Future Hotel Trends

Sheraton_Grand_Edinburgh_reception

The hotel sector is a constantly evolving response to cultural, technological and lifestyle changes. With a seemingly endless number of luxury lifestyle hotels offering unique and personalised guest experiences, how do developers, operators and design teams constantly stay ahead of the competition whilst making sure the bottom line adds up?

In a roundtable discussion chaired by BuroFour‘s Director of Hotels, Nicholas Black, brought together some of London’s leading figures in hotels to explore the role and importance of technology, design, architecture, branding, briefing, guest and staff experience and the local community, as well as the new breed of members clubs that are blurring the lines between business, travel and leisure.

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